SEO Agency Dubai : Best SEO Company in Dubai Offering Local SEO at Best Price & Low Cost. Local Search Engine Optimization in Dubai UAE.
SEO Agency Dubai : Best SEO company in Dubai offering local SEO at best price & low cost. Local search engine optimization in Dubai UAE. Local SEO is an essential marketing strategy if you’re a brick-and-mortar company with services or products of a local nature. If your clients are all local, then you should prefer local SEO to vanilla SEO. Local SEO is a myriad of techniques that are used by website owners to compete for highest rankings for local searches in their area of business for specific keywords related to their products and services.
For e.g. If you’re a doctor in a city, your customer demographic will entail mostly people from your city and not from the country as a whole. Google, with its launch of Local SEO algorithms has made it abundantly clear that local business have a special place and it is not in international SEO. They must divert their efforts to focus on local SEO instead.
Local SEO can turn the tables for any local business. If you’re looking to build a huge customer base, you must find a reputable local SEO firm that can handle your business needs. When your website pops out in results for other cities, those results are practically wasted because these visitors won’t convert to actual sales after all. It is the local clients you want, and this new trend could help you easily capitalize and build a better clientele.
If you’re a small business, Local SEO works better for you, rather than multinationals. It will definitely increase the popularity of your business, get you customer reviews and feedback for free and help new prospects locate you easily. When you initially start local SEO, your primary focus must be less used keywords which are longer, commonly known as long-tail keywords in the industry.
These keywords can be easily ranked for and will start bringing you a trickle of traffic easily without much effort. Once you’ve got these out of the way, you can focus on more lucrative, harder to rank keywords. While these will take time and effort, the wait is usually well rewarded with leads and sales.
For local SEO to work out as you intend, your website must be optimized to the hilt for Google to understand where you are located and the nature and extent of services you offer. The local component of your business, which is the city or locality must be present in either the domain name, the website title or the content and if possible, in all of them. This ensures maximum visibility. If you hire a local SEO firm be sure to talk it over to understand their goals for your business and the efforts their willing to put in. Quite a few campaigns disappear into the dark without any sales or leads just because there was no plan of execution.
Another important factor is the main keyword, which can be included in the business name for online marketing purposes. While the name may sound generic, it will give you a better head start than most of your competitors have had and will get you leads and sales faster than anyone else. For example, if you’re a bakery in a city named Bartholomew, you could have your online business name as Bartholomew Bakery ending with the city name. The name sounds generic, but will help you greatly as you expand your local SEO efforts. This is a powerful, ingenious SEO strategy which is overlooked mostly, and can be your secret weapon to monopolize your rankings in your city.
Your website can also do well by having your name, address and phone number, NAP as we call it in the industry on every page, placed conveniently at a place easily visible to your clients. This is valuable, both from an SEO point of view and from the client’s. You client must not have to fidget about on the website to find a way to contact you and Google must at all times be referenced to your physical address and number so that it knows whom to related the contents of the page to.
The best place for this information is in the header or the footer, the former being preferable. Your address helps create trust with the user. How many times have you seen an office address being prominently displayed on every page of the website? This is something that user need and if you deliver, helps them believe you. If you’re willing to take a step further, you can also have a Google Maps placed with your location in it which furthers your cause and helps your prospects easily find your location.
Modern psychology explains that a buyer goes through a variety of different phases before actually making a purchase. You’ll have to be sure to target buyers in the right phase. Your keywords must be carefully selected to get only those people who are serious about purchasing the products or services you are selling. Window shopping is prevalent on the internet too, and you’ll not be happy with having those kinds of visitors to your website.
To go about it, put yourself in the customer’s shoes and think of what they’d search for if they were looking for your services. This is process of elimination. Rooting out the wasted keywords can exponentially increase your sales and reduce your efforts all at once. This task is a must and can only be done by you, who has deep insight into your market.
These tasks are time-taking and must be done by an expert. Be sure to hire a local SEO firm of repute with a long list of clients who’ve seen success in their campaigns. The best way would be to talk around in your neighborhood and ask for references from people who’ve profited from local SEO and have seen a good number of clients being referred from their online presence.
While the above points don’t fully encompass the soul of local SEO, they are a good starting point and definitely bring in some sales to encourage you to dive in further. Implement these points efficiently and see your clientele grow, steadily but surely.
Local SEO Dubai
SEO Agency Dubai : Best SEO company in Dubai offering local SEO at best price & low cost. Local search engine optimization in Dubai UAE. Local SEO is a term that is being used for a method of optimizing your website for the search engines using the keywords that are targeting people in your area. For example, an organic SEO will probably target “air conditioning service”, while local SEO will target “air conditioning service in Arizona” for the whole state or “air conditioning service in Tucson AZ” for a smaller market. As we go through this article, you will be able to learn more about local search engine optimization and the things that you can get from this service. You will also be able to understand the results that you can get from local SEO and organic SEO.
Why Local SEO? Organic SEO targets a larger market; therefore, you will be spending more money for it. If you are a plumber who operates in Sacramento, you don’t need your website to appear in search results of people who are looking for a plumber in Europe, right? You only want your website to be more visible to people who are looking for a plumbing service in Sacramento. The broader keyword you target, the more money you spend, and a local plumber will be wasting hundreds of dollars if he won’t use local search engine optimization.
The results that you can expect from a local SEO is similar to organic SEO, unless you are an international company that offers different services to people from different countries. A great example of this is a company offering SEO services. As an SEO company, you want to reach as much audience as possible; therefore, you need to target a keyword that is being used by people around the world. By doing this, you will be able to reach more customers and continuously expand your business.
If you are a local business, local search engine optimization is already enough. Since you are only interested with people who are residing within your area of operation, you will reach all your prospects as soon as you reach the first page of a “localized keyword”. The lowest price for an organic SEO is $500, while you can get local SEO for as low as $200. Spending $300 more every month for SEO is a waste of money, since you won’t need all the traffic that you will receive. Basically, if you are a local business and you use organic SEO, you will be spending money on traffic that won’t convert to customers – paying for something that you don’t actually need.
Local SEO is a great service for local businesses because this will allow them to reach the same number of customers who are interested with what they have to offer. As I have stated in my previous articles, organic SEO for a local business is overkill, and this is the reason why you always need to look for a company that can provide you with Local SEO.
Local SEO Services to Promote Your Local Business
For the past few months, I was struggling to get my restaurant business in Dubai on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional SEO company providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my business.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Dubai-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, which is working to promote my brand. My service provider took care to choose only local listing sites authorized by Google for promoting my small business.
Back linking: Local SEO services include building inbound links to a business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my business. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
Social Media Promotion: My service provider also used effective social media optimization strategies to drive my target audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google+, and more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.
Online Advertising : Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as a powerful way to promote business online due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused on the Dubai area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.