Lead Generation Company in Dubai, Abu Dhabi, Sharjah UAE. Does your business need a regular flow of qualified sales leads? Our Digital Marketing team is passionate & believe in trying new approaches & strategies. We offer Email Marketing, Google Adwords Advertising, SEO Services, Social Media Marketing, Digital & Programmatic Marketing, We focus on increasing your marketing leads. Lead Generation Dubai, Lead Generation Agency, Lead Generation Company, Online Marketing Dubai, Digital Marketing Dubai, Leads Dubai, B2B &B2C Sales Leads.
Sales lead generation service in Dubai, Abu Dhabi, Sharjah UAE. We do this by managing online business directory listings and effective paid traffic campaigns on Google AdWords, Facebook and other channels. We know from experience these leads convert at a far higher rate into sales than leads you purchase from a broker where the prospect doesn’t know anything about the company who are calling them.
Lead Generation Marketing Services
As one of the best lead generation companies in Dubai UAE, we know that generating leads is important to every company’s success, whether you are a small town store focusing on word of mouth referrals, or a home based internet company relying on internet sales leads. As one of the best lead generation companies in Dubai, we will work for you to generate leads and ultimately drive sales.
Let’s begin by with the definition of a lead. What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution. For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.
You can break lead generation up into two main categories: inbound and outbound. And as discussed above, you need to make sure that you keep in mind your nurture and customer retention marketing strategies as part of a holistic strategy.
As one of the best lead generation companies in Dubai, our definition of inbound marketing is “the process of helping potential customers find your company—often before they are even looking to make a purchase—and then turning that early awareness into brand preference, and ultimately, into leads and revenue.”
Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and paper advertisements to get leads. Today’s buyer is in control. According to Forrester, buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales. Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you. To be a marketer in today’s world, you need a solid grasp of inbound in order to truly amplify your lead generation impact.
Efficient Lead Generation Tactics
How do you do that? You need to create interest by offering a relevant mix of informative and entertaining content that builds a meaningful relationship with your audience. And you have to make sure that you are distributing your content through all the right channels – where your buyer spends time. This section goes into a bit more detail on some of the common tactics for inbound lead generation.
Content and SEO
Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
Because search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.
Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads. Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information. The first part of the process involves funneling all prospects to a standard form or landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.
Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers. Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.
In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy. Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.
Combining outbound and inbound can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content. While your mix may differ from ours, we find that the following outbound tactics work best.
Business Directories Listings
Business directories can help you generate great leads and save you time and effort right from the beginning. Here are a few reasons why you should consider a business directory when generating successful leads. When a user performs a search in an online business directory, it will display a list of relevant results, each with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which warms them up for further engagement.
online business directories have advanced filtering and suggesting capabilities, and serve to connect you with your target audience. As a local business, directories are beneficial because they make your business visible to your local community.
Boost your lead generation campaigns using video marketing. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and have made it an essential part of our content marketing services. So if you are looking to attract high quality leads to improve your conversion rates, use video to its full potential in order to connect to your target audience.
Creating a high-quality and engaging video is not enough; you need to think of ways to hold onto the visitor’s attention even after the video is over. The biggest video platforms YouTube and Vimeo offer “suggested content” after the videos end, so that they can keep their visitors hooked onto their website. If the visitors get distracted and move onto some other website or brand, they might forget about you completely.
So make sure you include an appropriate call-to-action, at a strategic point inside or at the end of video, to help the visitors perform a specific task or divert them to related content. The CTA would depend on the part of sales funnel where you want the visitors to be directed to.
Social Sharing & Social Bookmarking
Social bookmarking involves tagging web pages to read later, using tools like Delicious, Evernote or even Pinterest. Market your content on social bookmarking sites to get more reach and attract traffic back to your site. These signals might also help it rank better in search.
You can only get so much reach on social media by sharing interesting posts and following new people. If you want to really get noticed, you’ll need the help of influencers. Influencers are popular profiles on social media who can share your content with their audience. Find powerful ones and encourage them to share your blog posts and other content to get more reach.
Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.
With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website. For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate very high quality leads. Advertisers bid on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.
Because prospective buyers won’t always end up at your website as they start their purchase journey, it’s important that you establish a presence where they may show up. A great way to deliver high-value content to the correct prospects is through content syndication – a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement. Through content syndication, your content appears on third-party sites and newsletters. And because most content syndicators deliver leads directly to your inbox, it’s a great way to keep leads coming in the door.