Social Media Marketing Strategy Planning

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Social Media Marketing Strategy Planning

Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”.

As a social media marketer, this makes me very excited. What doesn’t make me excited is how many businesses are still trying to market on social media without a documented strategy. In this post, you will learn the seven steps your business must take to create an effective social media marketing strategy.

Audit Your Current Social Presence

Before you strategize about where you are headed, take a quick look at where you are. A few areas to consider when auditing your business’s social media presence are:

  • Which networks are you currently active on
  • Are your networks optimized (photo and cover images, bio, URL, etc.)
  • Which networks are currently bringing you the most value
  • How do your profiles compare to your competitors’ profiles

We offer a total online presence audit that includes a deep analysis of your social media, content, SEO, and web structure with a presentation of key priorities and recommended plan.

Document Who Your Ideal Customer Is

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

You will want to get as specific as possible with this part. For example, if you identified your target market as parents it would be ok. However, if you identify your ideal customer as a parent that lives in the United States, is between 30 and 50 years of age, earns over $70,000, primarily uses Facebook and has an interest in outdoor activities you will have much more success.

Even the best marketers will fail if they are marketing to the wrong audience. Answer the following questions to help you come up with a highly focused buyer persona:

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points (that your business can solve)
  • Most Used Social Network

Create A Social Media Mission Statement

Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement.

An example mission statement might be “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” Once you have this statement documented, it will make it simple for you to decide what to share and create.

If it doesn’t align with your mission statement, forget about it. Businesses that post randomly without a guiding mission will fail. People follow experts, not generalists.

Identify Key Success Metrics

How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. Afterall, it is hard to rationalize spending time and money on something that isn’t improving the bottom line.

A few metrics to consider measuring are:

  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Sentiment
  • Total Shares

Create and Curate Engaging Content

Sadly, many businesses jump straight to this step. Hopefully, this post has made it clear that there are several vital steps that you must take before you start creating and curating engaging content to share on your social media channels.

Let’s now discuss the fun part, posting to social media. You know who your ideal customer is and you used that information to create your social media mission statement. Armed with this information it should be easy for you to begin creating and curating content. So, what exactly is considered content? Here are a few examples of content you could create:

  • Images
  • Videos
  • Blog Posts
  • Company News
  • Infographics
  • eBooks
  • Interviews

The list of content ideas goes on and on, but make sure you focus only on forms of content that align with your mission statement, as well as your skill set. Content is what fuels social media, so it is crucial that you consider creating high quality, engaging content as a top priority.

I strongly recommend that you create a content calendar that outlines how often you will post to each network, which topics you will share and when you will share them.

Social Media Management Tool

Most marketers have a secret, they leverage tools to boost their productivity. Ok, maybe it isn’t a secret, but without tools, marketers would face constant burnout (many do even with tools). When it comes to social media, having a social media management tool allows you to scale your efforts with ease.

One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. Remember that content calendar you created? Make sure your scheduled posts in your social media management tool align with your content calendar.

Track, Analyze, Optimize

This may be the most important step when it comes to succeeding on social media. Even the best social media marketers rely on trial and error. It might seem basic, but tracking your results, analyzing the data and then making tweaks to optimize them is crucial.

Each previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts. Let the data drive you. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down.

A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary. So get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.

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Social Media Marketing Company in Dubai

Social Media Marketing Company in Dubai – Are you looking for the best SMM company in Dubai UAE? If YES, then your wait is over. WebHopers is considered as one of the most recommended and top rated social media marketing company in Dubai UAE. We have a team of certified and experienced SMM experts who are known for running paid advertisements on Facebook, Twitter, LinkedIn. SMM is a demand of modern digital marketing. For a new brand, you have to get SMM Packages from the best SMM company in Dubai who can provide you best results with proper branding.

Why You Need SMM Company in Dubai UAE? As we all know that in Dubai the demand for online marketing is increasing day by day and it becomes important for the business persons to digitalize their business in order to stay in the competition. But in online marketing, there are several modules which are used to market any business. But it depends on the business that which online marketing technique is beneficial for them. So now the question arises that whom shall guide you properly? You are right, But Don’t worry WebHopers is there for your help.

If you want to make yourself a brand and with branding, you also want some sale then SMM advertisements are the best option for you. For example, you own a boutique business and you want to create your own brand. So social engagement of your business is the first priority. More the people engaged with you on your fan page or sponsored ads which you run more benefits you can get. In order to do so, you need an SMM who can run your sponsored ads and increase the engagement of your business on Facebook, Twitter, LinkedIn, Google Plus, etc.

Types of SMM Services We Can Provide : When it comes to branding a business online then you have to think 360 degrees in order to get more value for the services which you are providing. Branding is the backbone of any business. Without proper branding, you cannot increase the trust of your customers and which lead to business downfall. So there are several SMM services in Dubai which WebHopers provides and are as mentioned below

  • Facebook Marketing services. In these services, we create your Facebook accounts and Facebook fan page to attract the audience by sharing some blogs, banners according to your specific business. Our Facebook marketing services also includes increasing fan page likes, Boost posts and running sponsored ads.
  • Twitter marketing services for increasing brand value by running sponsored advertisements on Twitter.
  • LinkedIn Marketing services. LinkedIn is considered as one of the best professional networks. But it has paid advertising features in which you can target professionals who really become your potential customers.
  • YouTube Marketing Services – YouTube is considered as one of the most popular video watching portal which almost every person of Dubai loves to watch. If you really want to brand your business then you must have to increase the reach. To do so a new brand video marketing is the best approach to tell the customers about your business. So in our YouTube marketing services we run paid video advertisements. Which helps in improving the brand value of your business services.

Social Media Marketing Services Dubai UAE

Social Media Marketing Company in Dubai

There are numerous means to achieve marketing and branding goals in today’s technology-driven world and one of the preferred ways is through social media marketing in Dubai. With the help of social media marketing companies in Dubai, you can easily reach out to innumerable customers across the country. The number of people using social media is quite staggering, owing to which it has become a preferred marketing and branding platform for a social media marketing agency in Dubai.

More and more social media marketing companies in Dubai are using different social media platforms to reach targeted audiences. Any good social media marketing agency in Dubai will play it smart by designing campaigns and advertisements specifically for social media platforms. Every platform is different from the other; hence it becomes important for social media marketing companies to design their campaigns accordingly to be successful so that these lead to conversions.

Social media marketing in Dubai is trending and is widely used by businesses across the country. However, there are still many who are not fully aware of the benefits of availing services of a noteworthy social media marketing agency in Dubai UAE. Here is a snapshot of some of the benefits that businesses gain by partnering

Social media is an effective method of increasing brand awareness and business visibility. There is more exposure on social media platforms with more individuals seeing and knowing about your business, increasing chances of reaching out to more potential customers.

Social media is a gateway to your business with more people getting to know about your company profile without hassle because the best social media marketing agency in Dubai designs the campaign in such a manner that more people reach your business website organically. This increases the inbound traffic which in turn increases the probability of conversion.

Social media is a great platform for building a loyal customer base. All social media marketing companies in Dubai agree to the fact that by interacting with individuals on social media, businesses can develop a certain bond with them which in turn develops brand loyalty. Customer satisfaction and brand loyalty is a symbiotic relationship that has become quite important in social media marketing in Dubai UAE.

Social media is one of the most cost-efficient marketing strategies that every social media marketing agency in UAE recommends every business enterprise. Time and money spent by businesses on strategies devised by eminent social media marketing companies in UAE have a better return on investment rate than other marketing options, such as television commercials or prints ads.

Any good social media marketing in Dubai provides great insight into the marketplace. You get to know about the preferences of customers and the current market trends, according to which you can communicate with your social media marketing agency in Dubai to modify the strategies to ensure better conversion.

Partner with the Best Social Media Marketing Agency in Dubai UAE : With social media platforms offering such an incredible marketing opportunity, it is wise for every business to get in touch with a successful social media marketing agency in UAE. We are one of the leading social media marketing companies in Dubai that offer customized campaigns for better reach and conversion for your business.

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